ABC Education Content
Expension
“Empowering Lifelong Learners with Soft Skills Training“
ROLE
TIMELINE
TYPE
Researcher & VR Prototype Maker
Overall 11 Weeks
Groupwork
Unity, Figma, FigJam
Master's Degree Project
TOOLS
PART OF
OVERVIEW
The goals of this project is extend ABC Education's reach to encompass lifelong learners, targeting users beyond the original intended audience of primary and secondary school students and educators. Implement strategies for micro-learning and serotonin resets to enhance user engagement and retention among lifelong learner.
This was a 11 -week group project for a master’s degree, in which I was one of four designers, alongside LaurenceLi, Gloria Cui, and Muriel Zheng. In the early stages, I took on the role of researcher, focusing on Market research, academic research, competitor analysis, wire-framing, user-testing V1& V2 and VR scene built and effect video creation. I would like to thank all team members for their invaluable contributions, which enabled us to achieve a well-rounded solution.
DESIGN SOLUTIONS
SKILLS & REFLECTIONS
We followed the Double-Diamond Design Model and user-centered design principles to expand the content theme in line with ABC Education's requirement.
In weeks 3-4, we conducted primary and secondary research through methods such as user interviews, online ethnography, market research, and competitor analysis. In week 5, we moved to the ideation phase, establishing our solution using tools like user flows, journey maps, and personas. During the development phase, we used Figma to create a lo-fi prototype. To simulate a VR immersive environment, we incorporated Unity and After Effects. After the final round of testing and improvements, we completed the hi-fi prototype.
The most important skill I gained from this project is effective time management. Early on, we created a well-structured timeline and allocated our time carefully, setting clear weekly goals. By staying on schedule—and often even ahead of it—we had built-in buffer time, which gave us the flexibility to refine details and enhance the overall quality of our work. Having a solid plan from the start proved invaluable, allowing us to work efficiently and produce high-quality results.
This project helped me better understand the complete design process and gave me a deeper insight into user-centered design.
ABC - Education
Based on the original ABC Education website, our design aims to expand the content and user base of ABC Education to reach a broader audience for lifelong learning. Several features have been enhanced and improved to create a more immersive experience in order to increase user engagement and retention.
ABC Education, traditionally focused on formal subjects like culture, history, and science, is now expanding to meet growing demand for soft skills such as communication, leadership, and time management. Incorporating soft skills content enhances ABC Education's appeal, expanding its reach to adults focused on career growth. This practical content aligns with real-life applications, boosting engagement and motivation. By offering continuous learning opportunities, ABC supports a lifelong learning culture across all ages.
In this project, we chose to develop educational content primarily for smartphones and incorporate virtual reality (VR) technology in certain scenarios because of Mobile devices offer convenient, accessible microlearning for lifelong learners, while VR provides immersive, realistic environments for soft skills training, enhancing engagement and improving learning outcomes.
FINAL PRODUCTS
HOME PAGE & NAVIGATION BAR
SEARCH BAR & FILTER
AI CHAT & PRACTICING FUNCTION
INTERACTION VIDEO CONTENT
More Details